Vehicle models
As of March 2020update, Tesla offers four car models: the Model S, Model 3, Model X and Model Y. The firm's first vehicle, the first-generation Tesla Roadster is no longer sold.
Production
Model S
The Model S is a five-door liftback sedan. Deliveries began on June 22, 2012. The first delivery in Europe took place in August 2013. Deliveries in China began in April 2014. Deliveries of the right-hand-drive model destined for the UK, Australia, Hong Kong and Japan began in 2014. As of April 2020, the Model S has two configurations: the Model S Long Range Plus, and the Model S Performance with EPA ranges of 391 miles (629 km) and 348 miles (560 km), respectively.
The Model S was the best-selling plug-in electric car worldwide for the years 2015 and 2016, selling an estimated 50,931 units in 2016. As of September 2018update, the Model S, with global sales of 250,000 units, listed as the world's second best selling plug-in electric car in history after the Nissan Leaf (over 350,000 units).
As of September 2018update, the United States listed as the world's leading Model S market with an estimated 136,542 units sold. Norway ranked as the Model S' largest overseas market as of November 2016update, with 11,802 new units registered. The Tesla Model S became the first electric car to top the monthly sales ranking in any country, when the electric car achieved first place in the Norwegian new car sales list in September 2013.
For the European market, final assembly and European Distribution occur at the Tesla facilities in Tilburg, Netherlands. Cars are built and tested in Fremont; then the battery pack, the electric motor and parts are disassembled and shipped separately to Tilburg, where they are reassembled.
Among other awards, the Model S won the 2019 Motor Trend "Ultimate Car of the Year", 2013 "Motor Trend Car of the Year", the 2013 "World Green Car", Automobile magazine's 2013 "Car of the Year", and Time magazine's Best 25 Inventions of the Year 2012 award.
In June 2020, Tesla announced that the Model S Long Range Plus had an EPA range of 402 miles (647 km), the highest of any battery electric car.
Model 3
The Model 3 (originally stylized as "☰"), a four-door sedan, is Tesla's third-generation car. The car was originally intended to be called the Model E, but after a lawsuit from Ford that holds the trademark on "Model E", Musk announced on July 16, 2014 that the car would be called "Model 3" instead (Musk wanted the first three models to spell "SEX", but he settled for "S3X").
On March 31, 2016, Tesla unveiled the car. Potential customers began to reserve spots on March 31 with a refundable deposit. Tens of thousands were reported waiting to reserve their spot. As of April 7, 2016, one week after the unveiling, Tesla reported over 325,000 reservations, representing sales of over $14 billion. As of July 2017update, Tesla reported about 500,000 reservations. Bloomberg News claimed "the Model 3's unveiling was unique in the 100-year history of the mass-market automobile." Bloomberg compared it to the 1955 Citroën DS that took in 80,000 deposits over 10 days at the Paris Auto Show.
Tesla expected to invest $2–2.5 billion in capital expenditures to support Model 3 production. Limited vehicle production began in July 2017, with the first 30 units delivered at a special event on July 28. Customer deliveries totaled 1,764 units in the U.S. in 2017. In June 2018 production reached 5,000 per week. In January 2019, Tesla announced it would cut its full-time workforce by 7% – equal to about 3,150 employees – in order to reduce the cost of the Model 3 from $44,000 to $35,000. Musk explained that while the company had “made great progress, our products are still too expensive for most people … There isn’t any other way.”
Global deliveries passed the 100,000 unit milestone in October 2018. The Model 3 topped plug-in electric car sales in the U.S. in 2018, marking the first time a plug-in car sold more than 100,000 units in a single year (139,782). Also, it was listed as the best selling plug-in car in California in 2018 (51,293). The Tesla Model 3 also ranked as the world's best selling plug-in electric passenger car in 2018, with 146,000 units delivered.
In January 2019, the Model 3 passed the Model S to become the top selling all-electric car in the U.S. ever, and, the next month, also passed the Chevrolet Volt to become the all-time best-selling plug-in electric car in the U.S. On February 28, 2019, Tesla announced that they would begin to roll out the Standard Range base model starting at $35,000.
The Tesla Model 3 ended 2019 as the world's best selling plug-in electric car for the second consecutive year, with just over 300,000 units delivered. The electric car also topped annual plug-in car sales in the U.S. (158,925) and California (59,514) markets for the second time in a row. The Model 3 also ranked as the best selling plug-in car in Europe in 2019, with over 95,000 units delivered during its first year in that market.
The Model 3 also set records in Norway and the Netherlands, listing in both countries not only as the top selling plug-in car but also as the best selling passenger car model in the overall market in 2019. The sales volume achieved by the Model 3 in 2019 (15,683) is the third largest in Norwegian history. The Model 3 also set a new record in the Netherlands for the highest registrations in one month (22,137) for any single plug-in vehicle in Europe. The Model 3 also was the top selling plug-in car in Canada, Spain, Belgium, Denmark, Switzerland, Australia, New Zealand, Taiwan and Mexico.
As of December 2019update, 448,634 Model 3 cars have been delivered worldwide. The Model 3 surpassed the Nissan Leaf in early 2020 to become the world's all-time best selling electric car, with more than 500,000 sold by March 2020.
As of April 2020update, the Tesla Model 3 has four trims: Standard Range Plus RWD, Dual Motor AWD Long Range, Performance and the off-the-menu $35,000 standard range, with EPA ranges of 250 miles (400 km), 322 miles (518 km), 322 miles (518 km), and 220 miles (350 km) respectively.
Model X
The Tesla Model X is a mid-size crossover SUV with a lightweight aluminum body. Model X deliveries started in September 2015. It is offered in 5-, 6- and 7-passenger configurations. The passenger doors are articulating "falcon-wing" designs that open vertically.
Production was rescheduled several times, from 2013 to late 2014, to the second quarter of 2015, to the third quarter of 2015. In August 2015, user groups estimated around 30,000 X pre-orders, compared to 12,000 for the S.
Deliveries of the Model X Signature series began on September 29, 2015. Model X sales totaled 2,400 units during the first quarter of 2016, rising to 4,638 in the second quarter of 2016. Global deliveries totaled 25,312 units in 2016, and 46,535 in 2017.
In September 2016, the Model X ranked as the top selling plug-in electric car in Norway. Previously, the Model S had been the top selling new car four times. Cumulative sales since inception totaled 106,689 units through September 2018. The United States is its main market with an estimated 57,327 units sold through September 2018.
Model Y
In August 2013, Tesla trademarked the name "Model Y". In October 2015, Musk described a future "Model Y". In August 2017, Tesla announced that the Model Y would use the Model 3 platform.
In February 2018, Tesla announced that they would unveil Model Y production plans within the next 3–6 months and posted open positions for Model Y production and design. In May 2018, Musk said that the Model Y will be built on a platform that shares many components with the Model 3, and that the Model Y will be in production at the earliest in early 2020. In July 2018, Musk rescheduled the Model Y unveiling to be March 2019. In March 2019, Musk tweeted, "Model Y unveil event on March 14 at LA Design Studio" also adding that "the Model Y would be 10% bigger than the Model 3 so would cost 10% more".
The Model Y unveiling occurred on March 14, 2019. The car will have up to three rows of seats (up to 7 people), 66 cu ft (2 m3) of cargo space with the second and third rows folded, and will have a range of up to 300 miles (480 km).
As of January 2020, the Tesla Model Y is being manufactured at Tesla Factory in Fremont, CA. In the future, the Model Y is also planned to be built at Giga Shanghai (late 2020), and the yet-to-be-built Giga Berlin, newly announced in November 2019. Deliveries for the Model Y started on March 13, 2020.
Unveiled
Roadster (second generation)
Through a surprise reveal at the end of the event that introduced the Semi on November 16, 2017, Tesla unveiled the 2020 Roadster. Musk said that the new model will have a range of 620 miles (1,000 km) on the 200 kWh (720 MJ) battery pack and will achieve 0–60 mph in 1.9 seconds; it also will achieve 0–100 mph in 4.2 seconds, and the top speed will be over 250 mph (400 km/h). The vehicle will have three electric motors allowing for all-wheel drive, and torque vectoring during cornering and the SpaceX Package which will include SpaceX cold air thrusters that will increase the speed even more.
At the time, the base price was set at $200,000 while the first 1,000 units, the Founder's series, would sell for $250,000. Reservations required a deposit of $50,000, and those who ordered the Founder's series paid the $250,000 in full upon ordering. Those who made a reservation at the event were allowed a test drive with a driver in the prototype.
Tesla Semi
The Tesla Semi is an all-electric Class 8 semi-trailer truck first mentioned in the 2016 Tesla Master plan.
The vehicle's official announcement was at a November 16, 2017 press conference where two prototypes were shown. Musk confirmed that two variants would be available: one with 300 miles (480 km) and one with 500 miles (800 km) of range, and that the 0–60 mph (0–97 km/h) time would be 5 seconds versus 15 seconds for a similar truck with a diesel engine. The Semi will be powered by four electric motors of the type used in the Tesla Model 3 and will include an extensive set of hardware sensors to enable it to stay in its own lane, a safe distance away from other vehicles, and later, when software and regulatory conditions allow, provide self-driving operation on highways. Musk also announced that the company would be involved in installing a solar-powered global network of the Tesla Megacharger devices to make the Semi more attractive to potential long-haul customers. A 30-minute charge would provide 400 miles (640 km) of range.
Musk initially said in 2017 that Semi deliveries would start in 2019 and selling 100,000 trucks a year, but Tesla later announced that it was delaying production and delivery of the Semi until 2021. Part of the reason for this delay, according to Musk, is that the Semi includes five times more battery cells than their passenger cars, and the battery supply is not yet sufficient for both Tesla cars and the Semi.
Cybertruck
The Cybertruck was unveiled on November 21, 2019, with production set for late 2021. Five days after the reveal, Musk tweeted that Cybertruck had more than 250,000 pre-orders, though customers only had to put down a $100 fully-refundable deposit.
There will be three versions of Tesla’s Cybertruck. The most expensive and best-equipped Cybertruck will have the ability to travel 500 miles on a full charge, reach 60 mph (97 km/h) in 2.9 seconds, travel a quarter mile in under 10 seconds, have a top speed of 130 mph (210 km/h) and tow 14,000 pounds (6,400 kg).
Tesla claimed that the Cybertruck's "Armor Glass" windows were virtually unbreakable, but two windows shattered when a Tesla executive threw a metal ball at them during the public unveiling. Many online critics made fun of the truck's angular design, and questioned whether pickup truck buyers will have interest in the Cybertruck. James Goodwin, chief executive of an Australian car safety organization, says that the angular design and steel construction of the Cybertruck may pose safety risks. The Cybertruck prototype that was unveiled lacked features such as side mirrors, windshield wipers, headlights, and brake lights that are needed to be street legal.
The Tesla Cybertruck appeared in May 2020 on the show Jay Leno’s Garage.
During Tesla's 2020 Battery Day Event, Musk revealed roughly 600,000 Cybertruck preorders. In November of 2020, Elon Musk announced the redesign of the CyberTruck.
Cyberquad
In 2019, during the unveiling of Tesla's Cybertruck, Musk unveiled the Cyberquad, an electric four-wheel all-terrain vehicle, to show off the loading capacity of the Cybertruck's bed. The Cyberquad was announced to be a two-person vehicle that can be charged using either of the Cybertruck's 110-volt or 240-volt power outlets.
On Tesla's 2020 Battery Day Event, Musk brought a prototype of the Cyberquad to showcase it as an optional accessory for Cybertruck buyers in 2021.
Discontinued
Roadster (first generation)
The Tesla Roadster is a battery electric vehicle (BEV) sports car, evolved from the Lotus Elise chassis, that was produced by Tesla Motors (now Tesla, Inc.) in California from 2008 to 2012. The Roadster was the first highway legal serial production all-electric car to use lithium-ion battery cells and the first production all-electric car to travel more than 320 km (200 miles) per charge. It is also the first production car to be launched into orbit, carried by a Falcon Heavy rocket in a test flight on February 6, 2018.
Other concepts
On July 20, 2016, Musk detailed his new master plan for Tesla. It includes more affordable cars produced in higher volume, solar roofs, mid-size vehicles, SUVs and pickup trucks, as well as the refinement of autonomous vehicles and the creation of a sharing economy, in which cars can be active while the owner is not using them. Tesla intended to build a minibus on the Model X platform. In May 2017, Musk indicated that he might favor a 10-12 passenger version of the Model X over a dedicated minibus design. Musk put to rest hopes for a Tesla motorcycle, saying "we’re not going to do motorcycles".
Car cheaper than Model 3
In 2016, Musk revealed Tesla's intention to produce a car cheaper than the Model 3. In 2018, Musk indicated a plan to enter a new market segment, offering a compact hatchback in "less than five years". He provided no details, and dodged a question about also producing a subcompact.
At Battery Day in 2020, Musk said Tesla expects to have a $25,000 electric car within 3 years, which "will basically be on-par or slightly better than a comparable gasoline car". Having the purchase price of an electric car be comparable to a gasoline-powered car will be an important milestone because most experts consider the annual energy and maintenance costs of electric cars to be less than gasoline-powered cars.
Robotaxi
In April 2019, Musk announced Tesla's intention to launch an autonomous taxi service by the end of 2020 using more than 1 million Tesla vehicles. A year later, in April 2020, Musk stated Tesla would not make the end of 2020 deadline but said ""we'll have the functionality necessary for full self-driving by the end of the year ."
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